Description

What happens when the dream you worked so hard to build becomes the very thing burning you out?

In Part Two of Luis Murcia’s story, the journey continues beyond becoming a World Champion. Luis shares what happened when he opened his own cheer gym, tried to do everything himself, and learned the hard way that passion alone isn’t enough to build a sustainable business.

After eventually walking away from gym ownership, another unexpected challenge—COVID—forced Luis to reinvent himself again. What started as teaching himself photography and videography became LMX Digital, a growing media company now working across the cheer industry.

This episode is packed with lessons for coaches, gym owners, entrepreneurs, and anyone trying to turn what they love into something that can grow beyond themselves.

In this episode, you’ll discover:

• Why trying to wear every hat in your business can lead to burnout—and the importance of building a team that allows you to focus on what you do best.
• How failure and unexpected setbacks can become opportunities to reinvent yourself, develop new skills, and discover your next chapter.
• Why scaling requires shifting from doing everything yourself to creating systems, developing people, and building something that can operate without you being everywhere at once.

Hit play to hear how Luis turned some of his biggest business mistakes and setbacks into lessons that helped him build LMX Digital—and discover how you can apply those lessons to your own journey.

• Join our Patreon for ad free listening

• Buy the Jason's Book, Upside Down and Back Again

• ⁠ Jason's On-Demand Coaches Training Videos⁠⁠⁠⁠⁠⁠ ⁠⁠

• ⁠⁠⁠⁠ Code of Points Cheatsheet FREE⁠

• Join the Cheer Mom's Anonymous Facebook Group- https://www.facebook.com/share/g/1Zt7hJYgHL/?mibextid=wwXIfr

• Brittany's Comp Cheer Checklist- instagram.com/stories/highlights/18356656174188077

• Jason’s Book Recommendations- ⁠⁠⁠⁠Amazon Affiliate Link⁠⁠⁠⁠

• ⁠⁠⁠⁠Follow Let's Talk Cheer on Instagram⁠⁠⁠⁠

• Submit a Question of the Week

Other great cheerleading podcast to check out- The Cheer Biz Podcast, The Cheer Mom Podcast, Spill the Cheer, Mat Talk Table Talk, Cheer Chats Podcast, MotUS Edge Podcast, The Cheer Dad Podcast and the Here 4 Cheer Podcast

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