In this episode of The Tactical Empire, Jeff Smith and Derek Batman from Lucid Branding Solutions delve into evolving gym marketing strategies, emphasizing customized approaches, technology-human touch balance, and scalability considerations. They further discuss guidelines for gym owners, including the financial threshold for ad spend, content creation tips, the role of a skilled salesperson, and the contact information for Lucid Branding Solutions.
Chapters
- 00:00 Introduction to Tactical Empire
- 00:35 Meet Derek Batman: A Journey from Gym Owner to Marketing Guru
- 02:54 The Birth of Lucid Branding Solutions
- 08:05 Challenges and Solutions in Gym Marketing
- 11:42 The Power of Personal Touch in Marketing
- 12:47 Expanding the Business Model: Setting Up a Call Center
- 14:55 The Impact of a Personalized Approach
- 22:03 Facing the Challenges of Scaling Up
- 22:42 The Genesis of a Game-Changing Service for Gyms
- 24:36 Scaling Beyond the Gym: A Vision for Diverse Industries
- 27:05 The Blueprint for Success in the Fitness Marketing Space
- 31:26 Setting the Bar: Requirements and Expectations for Gym Partnerships
- 39:35 Crafting a Winning Strategy: Content, Metrics, and Sales Excellence
- 45:40 Elevating the Industry: The Impact of Professionalism and Sophistication
You can connect with Derek Batman here:
Instagram - https://www.instagram.com/coach.batman/
LinkedIn- https://www.linkedin.com/in/derek-batman-b48792124
