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Before getting into the cannabis industry, Oswaldo built a successful career in television, digital media, branding, and advertising, working with companies like Sony Pictures, HBO, and YouTube.

His work has been praised by The New York Times, The Washington Post,  and CNN. He’s also been honored with multiple awards in Latin America, Europe, and the United States. These have ranged from celebrations of content creation and digital success in advertising to ongoing contribution to human rights cause, including the Václav Havel Prize for Creative Dissent in 2017, an award given by the Human Rights Foundation in Oslo, Norway.

Always looking for new challenges, in 2018, Oswaldo saw a fantastic opportunity in the Florida cannabis industry.  Now he leads the new wave of cannabis branding and communications in the state.