Description

Dive deep into the hows & whys of Gen-Z’s social media & digital behaviors with Christian Brown, co-founder of Glewee and member of Gen-Z. As member of Gen-Z himself and owner of a Gen-Z influencer marketplace, Christian sheds light on the psychology of what Gen-Z looks for from different platforms & content mediums and how they ultimately crave a more connected world. 

In this episode we discuss:

1. How Gen-Z leverages TikTok for search & why that’s important
2. Why Gen-Z loves LinkedIn & how they use it
3. Social media’s generational creep - {tip: grandma’s love instagram}
4. Communicating across dark social
5. TikTok shops

And so much more…

Episode Details:

Find Christian on LinkedIn https://www.linkedin.com/in/chrisfromglewee/

Find Jess on LinkedIn https://www.linkedin.com/in/jessica-n-phillips/ 

Follow The Social Standard on LinkedIn https://www.linkedin.com/company/the-social-standard/mycompany/?viewAsMember=true