Description

Episode Title: 3 Stories Every Brand Needs to Tell

If you’ve ever struggled to talk about your brand in a way that actually connects — this episode is your cheat sheet.

In today’s episode, I’m breaking down the three stories every brand needs to be telling — beyond just the one you cram onto your About page. Whether you’re building a personal brand, a product line, or a creative service business, these stories are the foundation of how your audience understands and feels your brand.

Here’s what we cover:

• The Origin Story  and  how to make it short, honest, and unforgettable
• The Transformation Story and what really changes for your customers or clients
• The Values + Vision Story and why this brand exists now and where it’s going
• Plus: where these stories actually belong (hint: it’s not just one web page)
• These aren’t just for branding — they fuel your content, guide your visuals, and make your marketing feel effortless because it’s all rooted in truth.

Mentioned in this episode:
→ My 12-week Brand Coaching experience: we uncover and shape these exact stories to support your messaging, creative direction, and marketing strategy.
→ Book a free discovery call here
→ DM me your brand story on Instagram: @raquel.furman