Every other week, it seems like someone is announcing that something in marketing is dead.
SEO is dead. Blogging is dead. Content pillars are dead. Email is dead.
But before you change your entire marketing strategy because of a great hook on Instagram, ask this question: What was this actually designed to do in the first place?
In this episode of The Vignette Effect, Raquel digs into blogging as an example of what happens when changing marketing tactics gets confused with the more durable principles underneath them.
Blogging doesn’t have to mean sitting down every Tuesday morning wondering what on earth you’ll write about this week. For a business, it can simply mean creating useful, relevant, searchable content that helps the right people find you when they’re already looking for information related to what you do. You don't have to call it a blog, and you don't have to do it every week for it to be useful.
Raquel explains why search intent matters, how channels like Google, YouTube, Pinterest, and increasingly AI can help useful content keep getting discovered long after it’s published, and why so many “marketing without social media” approaches are built on searchable, long-form, evergreen content.
She also explains why she often recommends strengthening organic marketing before turning to paid advertising, and why understanding the principles behind a marketing tactic can help business owners make better decisions instead of reacting every time someone announces that everything has changed.
In this episode:
Connect on Instagram @raquel.furman
Book a call with Raquel here: https://calendly.com/raquel-vignettebrandstudio/discovery
