Dynamic pricing has been making headlines for the wrong reasons with the recent release of Oasis tickets. Before that, Taylor Swift was breaking records in terms of ticket prices. It's a good time to talk ticketing.
In this episode we discuss everything from what dynamic pricing actually is (and isn't)... to upselling, audience perception, value-adding, demand management, potential new legislation, paths to membership and keeping arts and culture accessible to all.
Host Tom Dawson assembles 5 industry experts (two stand-alone interviews and one panel discussion) to make sure all angles are covered.
Interviews:
Robin Cantrill-Fenwick (CEO, Baker Richards)
Ian Nuttal (TheStadiumBusiness / TheTicketingBusiness)
Panel:
Abbi Olive (Castle Howard Estate Ltd)
Charlie McKenzie (Brighton & Hove Museums)
Matt Thorley (Tate)
The podcast for the Cultural Sector.
The Arts & Culture podcast delivers best-in-class thought leadership, with industry heavy hitters and crucial sector-defining topics, going behind the scenes at the UK's museums, galleries and heritage sites.
Host Tom Dawson is COO for the Association for Cultural Enterprises.
https://culturalenterprises.org.uk/
