Today on the podcast I speak with Dilip Venkatraman, CEO and cofounder of VideoTap, a video experience management platform. He reflects on breaking free of the one-sided experiences of news delivery to engaging consumers with video experiences, and how belief in a vision, luck, and humility are all critical factors for success.
Dilip credits much of his success so far to luck, but also in believing in a vision. After working in cable news for many years, he saw a need for a more personalized, targeted means of delivering content, one that disrupts the linear narrative of standard video.
He and his wife cofounded VideoTap in 2016 to solve one of the biggest challenges for companies now—engaging their audience. The company works with advertisers and other types of companies to design a more interactive experience for consumers in order to keep them engaged and help them make the best use of their most valuable resource—their time.
Dilip says the “secret sauce” of success is that he and his wife have a shared vision, commitment, and excitement for innovation that keeps them going every day.
Now let’s get better together.
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