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On this episode of The Entrepreneur Ethos, host Jarie Bolander interviews Chris Troka, an entrepreneur who believes that the idea of AI causing the end of the world is not accurate. Chris compares AI to previous technological advancements like personal computers and the internet, seeing it as a tool that can increase productivity and automate mundane tasks. He believes that AI can be used for research and understanding problem spaces, and overall, thinks that AI will help accelerate strategic and thoughtful work.
In the conversation, Chris acknowledges the tension between sales and marketing, noting that many businesses do not understand the value of marketing and tend to cut it during a downturn. He highlights the importance of effective marketing in driving business success, even if the product itself may not be exceptional. Chris emphasizes that sales and marketing need to be aligned for success, and he expresses fascination in the challenge of understanding the workings of marketing.
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