Subscribe: Apple Podcasts | Spotify | Stitcher | Overcast
Support the Show. Get the NEW AudioBook!
AudioBook: Audible| Kobo| Authors Direct | Google Play | Apple
Summary
Hey everyone. Stay tuned to the end of the interview where I’ll give you some actionable insights that I learned from my guest. These insights are also in the show notes. As always, thanks for listening.
Now on to my guest for today, Seth Erickson of Storify Agency.
Storify Agency uses principles of storytelling to help startups communicate. Seth’s agency was originally a website design agency - a successful one at that. But Seth realized that ultimately the website designs weren’t bringing in customers for his clients, so he went on his own hero’s journey to figure out why. He dove into the science and art of storytelling, and what he learned is documented in his book, How to Hack Humans: Storytelling for Startups.
What Seth found is that there is scientific proof for why and how stories are the optimal way to connect with others. When his agency takes on a client, they find out who they are and what their story is, and then work with them on reshaping their messaging to best communicate their story. Seth is heavily influenced by Joseph Campbell’s hero’s journey, and he explains how often a company fails to understand that they need to position themselves as the mentor rather than the hero, the one who goes out and learns something, and then brings it back to help others.
Now, let’s get better together.
Actionable Insights
Erickson offers the following advice:
Links to Explore Further
Other books mentioned:
Keep In Touch
Book or Blog or Twitter or LinkedIn or JSYPR
Learn more about your ad choices. Visit podcastchoices.com/adchoices
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
