Donuts are great! But you can’t really survive on just donuts, at least not without affecting your health. “Donut” marketing plans are the same way. They’ve got all the hype and sugary goodness of a donut, but may lack the strategy (the juicy center) that will inspire customers to pick you over the other pastries in their box. In this episode, we talk about ways to turn your marketing plan into more than just another “donut.”
Does your plan lack substance? Is it really just a me-too plan with color sprinkles that match your corporate color palette? Did your exciting new tactic fall flat? What a good marketing plan really comes down to is finding the right recipe. So, grab a cruller and your favorite cup of coffee and join us as we share our recipe for baking up a better marketing plan.
