00:00 Introduction and Background
03:16 Building the Content Engine at Cleveland Clinic
09:07 The Importance of Content Marketing in Healthcare
16:42 Sustained Success in Content Marketing
20:23 Content Marketing's Impact on Brand Awareness
24:44 The Creative Process in Content Marketing
27:37 Exciting Content Projects and AI Integration
30:07 Creating Tone and Personality in Healthcare Content
31:48 Medical Review Process for Content
34:17 Evolution of Social Media Strategy
36:47 Nimble Content Creation for Social Media
38:07 Staying True to the Brand
39:13 Being Inspired by Other Medical Content
41:04 Knowing Your Brand and Purpose
42:13 Evolution of Content Channels
43:22 Changing Beliefs and Adaptation
45:38 Creating Brand Champions Internally
46:33 Improving User Experience
47:43 Analyzing Data for Content Creation
49:09 Seeking Inspiration from Media Industry
51:42 Essential Tool: Slack
51:58 Recommended Podcast: Marketing AI Institute
52:39 Passion for Healthcare Content Creation
