In this episode of the Hunting Gear Podcast, host Dan Johnson welcomes Matt Wade and Jimmy from Knight & Hale, a historic brand in turkey hunting gear. They discuss the brand's origins, its revival after a period of dormancy, and the strategies they are implementing to appeal to both older and younger generations of hunters. The conversation highlights the passion behind turkey hunting, the importance of community, and the excitement surrounding the launch of new products. In this conversation, the team from Night and Hail discusses the importance of customer feedback in product development, emphasizing their commitment to quality and innovation. They highlight their focus on creating unique turkey calls and accessories that cater to a wide demographic, including the next generation of hunters. The conversation also touches on the brand's legacy and their plans for revitalization at upcoming events.
Takeaways:
- Nightingale is a cornerstone brand in turkey hunting.
- The brand was founded in 1972 by Harold Knight and David Hale.
- Harold and David remain actively involved in product development.
- The turkey hunting community is passionate and engaged.
- Reviving the brand involves reconnecting with its roots.
- Social media plays a crucial role in reaching younger hunters.
- The camaraderie of turkey hunting sets it apart from deer hunting.
- New product launches are focused on quality and heritage.
- The old Yeller call is being relaunched due to high demand.
- The excitement around turkey hunting is being reignited with new generations. Customer feedback is crucial for product success.
- Quality control ensures each call is unique.
- The brand aims to cater to all demographics.
- Innovative products are designed for comfort and usability.
- Reviving the brand's legacy is a key focus.
- The team values the input of experienced hunters.
- Handcrafted products stand out in a crowded market.
- Building memories is central to the brand's mission.
- Upcoming launches will showcase new and exciting products.
- The NWTF show is a pivotal event for brand engagement.
