Judy John left a career at creative agencies in 2019 to build a global creative department at PR giant Edelman.
After nearly two decades at Leo Burnett, where she led the agency as CCO for North America and CEO for Canada, moving to a PR firm was a bit of a culture shock. But it was also an opportunity to use the platforms, tools and strategies available in the earned media space that creative agencies were lacking.
Fast forward to 2023, and creatives and strategists are embedded in Edelman’s clients teams, allowing them to take advantage of cultural trends faster and improve utility for consumers.
In this episode, John, who was born and raised in Canada, talks about breaking into the ad industry, her work on the iconic Always #LikeAGirl campaign and Canada’s burgeoning creative scene.
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Music - Take you Out by Lucid Tides, courtesy of Triple Scoop.
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