The biggest barriers to adopting teeth aligners like Invisalign is inertia among dentists and orthodontists, who default to braces as the go-to fix for crooked teeth.
As chief marketing and product officer at Invisalign, it’s Raj Pudipeddi’s job to change that. Since taking on the role, he’s pushed the medtech company into the metaverse, ramped up its work with creators and developed a new brand platform around Invisalign being “drama free” to connect with teens and their parents.
In this episode Pudipeddi, who also oversees the Asia-Pacific region for Invisalign, also chats about his formative years as a marketer at Procter & Gamble and the importance of trusting agency relationships.
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Music - Take you Out by Lucid Tides, courtesy of Triple Scoop.
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