At Cannes Lions 2023, AI is the talk of the Croisette — and Yannick Bolloré is ready to embrace it.
The Havas global CEO sees potential not just in the efficiencies the technology can create, but how it can transform creativity. Those who don’t learn how to use it will become irrelevant, which is why Havas has instituted mandatory training for its 20,000-plus employees on generative AI tools.
Bolloré sat down with Campaign US at Cannes Lions to chat about AI as well as his strategy for talent, his vision for the future of creativity and entertainment and the appetite for client spending in a continually uncertain economy.
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Music - Take you Out by Lucid Tides, courtesy of Triple Scoop.
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