In this episode, which first aired last February, Campaign's Luz Corona and Leslie Blount went "off-site" to visit the Nespresso office in New York City's Herald Square and chat with Jessica Padula, VP of marketing and head of sustainability for Nespresso US. Padula shined a light on how Nespresso integrates purpose into every aspect of its business, from empowering farmers through beekeeping initiatives to driving trust in recycling programs. The group explored the influence of celebrity ambassadors such as George Clooney and now Eva Longoria, the power of experiential marketing as seen in its then-recent Grand Central activation and how luxury is evolving to be more about accessibility than value today.
Music - Take you Out by Lucid Tides, courtesy of Triple Scoop.
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