Independent agency Chemistry has a philosophy that’s all about “blowing shit up.”
For clients, this means dissecting a problem to its core and creating something new and unexpected — whatever that might mean for a particular brand or category.
President Tim Smith started the agency in 2009 with his creative partner Chris Breen. Since then it has scaled into a full-service agency with offices in Atlanta, Miami, New York and Pittsburgh — and it racked up impressive accolades, including winning silver for independent agency of the year at the Campaign US Agency of the Year Awards.
In this episode, Smith talks about why he started the agency, his philosophy around independence and how Chemistry continues to “blow shit up” for clients.
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Music - Take you Out by Lucid Tides, courtesy of Triple Scoop.
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