In this Pocket Sized Pep Talk, you'll learn:
- One of the magic words in publishing for editors: “Platform,” and why that's so important.
- What editors consider a “platform”
- What's more important; a great idea along with great writing, or a strong platform?
- Other techniques and offerings that attract publishers.
- The real story behind advances.
- The real story behind royalties.
- How marketing has changed over the years.
- Basic change in the math for books as a whole and books individually.
- How Neal goes about selling an author.
If you would like to submit a proposal to Berrett/Koehler send your information to: submissions@bkpub.com
