What if the key to scaling your business wasn’t working harder, but thinking smarter?
In this power-packed episode, Ian Bowen sits down with Steven Hadley, former owner of Daphne FitBody Bootcamp and founder of Gym Owner Advantage. Steven shares his journey from firefighting entrepreneur to strategic CEO, revealing how he learned to swap the daily grind for intentional growth.
Drawing from his 14+ years as an entrepreneur, Steven breaks down his “optimize before you maximize” philosophy and introduces the transformative “Four C’s” framework: Commitment, Courage, Capability, and Confidence. He explains why taking a step back is the most powerful step forward, how to identify your unique ability, and why measuring progress backward, not forward, is the secret to unstoppable momentum.
Whether you’re a gym owner, business leader, or anyone feeling stuck in the weeds, this episode is a masterclass in working on your business, not just in it.
In this episode, you’ll discover:
1. Why Steven believes “getting better” beats “getting bigger” in business.
2. How his “optimize before you maximize” approach can transform your operations.
3. The Four C’s growth cycle: Commitment, Courage, Capability, and Confidence.
4. Why taking a strategic pause is the ultimate leverage for entrepreneurs.
5. How to identify your unique ability and build your business around it.
6. Practical ways to shift from operator to visionary in your company.
7. The “gap vs. gain” mindset and why looking backward fuels forward progress.
8. How to use “what if I don’t?” as a motivator to push through fear.
Key Takeaways:
1. Optimize Before You Maximize: Do one thing exceptionally well before expanding.
2. Growth Requires a Pause: The most strategic action is often stepping back to think.
3. The Four C’s Cycle: Commitment leads to Courage, which builds Capability, which creates Confidence.
4. Your Unique Ability Is Your Superpower: Build your team and business around it.
5. Measure Progress Backward: Look how far you’ve come, not just how far you have to go.
6. Comfort Is the Enemy of Growth: Staying busy with easy tasks won’t move the needle.
7. Clarity Beats Hustle: Overwhelm often comes from working on the wrong things in the wrong order.
8. Think “What If I Don’t?”: Sometimes the fear of staying stuck is the push you need to leap.
Timestamps:
00:00 – Welcome to the Positive Persistence Podcast
01:32 – Meet Steven Hadley: From gym owner to business strategist
02:42 – The problem with entrepreneur “firefighting” mode
05:20 – Why “better” beats “bigger” in business growth
07:18 – The power of going narrow and deep
10:27 – How to find your unique ability and secret sauce
14:49 – The Four C’s: Commitment, Courage, Capability, Confidence
18:13 – Why your past achievements have an expiration date
22:45 – Shifting from operator to visionary
26:30 – Overcoming imposter syndrome and cultivating self-belief
31:28 – The “gap vs. gain” mindset for measuring success
34:35 – How to reconnect with your purpose during setbacks
38:17 – What is Gym Owner Advantage and who it’s for
41:56 – Where to find Steven and learn more
42:26 – Closing thoughts: Stay positive, persistent, and intentional
Connect with Steven Hadley:
Instagram: https://www.instagram.com/stevenwhadley/
Facebook: https://www.facebook.com/stevenhadley17
CONNECT WITH IAN BOWEN:
Website: https://watchmemindset.com/
Instagram: https://www.instagram.com/ianrbowen/
TikTok: https://www.tiktok.com/@ianrbowen
YouTube Channel: https://www.youtube.com/@PositivePersistence-ch8fk
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
