In Episode 17, we dissect into Ruggable’s business & marketing strategy – Ruggable is a home décor brand known for their “Stain Resistant, Washable Area Rugs” with a strong direct-to-consumer model. They disrupted a 15 billion dollar industry within the US by taking a traditional product & leveraging an omni-channel marketing strategy to push their patented product into the mass market. Ruggable isn’t just an average “home décor/rug” company, they are a media company. Every business can take a page out of their marketing strategy.
Timestamps:
1:00 - Ruggable's background
3:33 - How Ruggable's Pinterest Strategy looks like and how you can replicate it for your business
6:45 - Repurposing Content Strategically
8:08 - Align your products with professionals within your industry.
10:04 - Use Strong Thumbnails/Cover Photos When Running Videos As Your Ad Creatives
11:42 - When Creating A Company Name Or Slogan Take Into Consideration SEO Strategy
13:48 - Leverage Facebook Brand Manager When Working With Content Creators and Influencers
17:04 - Have A Strong Email Marketing Flow
ABOUT MATT SKOPAK:
An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting
ABOUT SEAN AZARI:
In 2015, Sean launched a creative ad agency called Breakthrough Social specializing in content creation & distribution, marketing campaigns, & paid media that helped brands build awareness and drive sales. Prior to starting his agency, Sean worked in finance for 4 years as an Investment Banking Analyst at Credit Suisse & studied Mathematics & Statistics at Rutgers University.
Connect with Sean:
