In Episode 6, we dissect into Chubbies' business & marketing strategy – a men’s fashion brand that started in 2011 by 4 Fraternity brothers. They differentiated themselves through their retro clothing style & content marketing tactics where they ridiculously generated $600,000 in sales with just 1 style of men’s shorts.
Timestamps:
1:20 – How Memes Can Improve Your Content Marketing Strategy
5:18 – The Importance Of Having A Supply Chain That Can React Quickly
9:00 – Your Brand Voice & Tone Should “Somewhat” Be Consistent When Running Ads
11:50 – Should Your Brand Have Personality?
16:30 – Feature Your Customers In Your Marketing Channels
19:15 – Hosting A User-Generated Contest
