Some of the best leads are the people who call you directly. It sounds obvious but if you miss that call then that opportunity has gone.
No matter the size of the business it's normally rare that someone is free to answer straight away.
This is why so many advisers use a call answering service like MiPa which also helps out with admin too. Emma and her team work with quite a few broker firms answering their calls, booking appointments and with the admin side too.
She's also a brilliant marketer too so you'll pick up a few content marketing tips while you listen as well.
