I sit down with Katie Hart a psychologist and marketer who specialises in gender marketing. We discuss the difference between male and female brains and how we can adapt our marketing to not put off one or the other.
I'm a huge psychology fan and absolutely love how we as marketers can appeal to more people using different imagery, text and fonts etc.
Katie's website: https://www.rhetonic.co.uk/
Connect with Katie on Linkedin: https://www.linkedin.com/in/aboutkatiehart/