Welcome back to another in between episode. So this is my second kind of mini episode where I'm kind of fitting in between the main ones.
We've just had the bespoke episode with Lee and Terry, and I'm going to talk about the things that I've implemented since I've had that sit down and chat with them. I'm going to tell you the answers to the questions that people have been coming to me with in the past week or so.
That's whether someone's called into our office, whether they've asked in our Facebook group, or a lot of time people DM me on like Facebook Messenger or LinkedIn or whatever.
So I'm going to be talking about the bespoke episode. There's quite a few things actually, I've implemented based on that chat.
Then I was asked my opinion on Facebook Messenger campaigns. So these are Facebook ads, where you drive people into Facebook Messenger. Maybe using a chat bot or just to start a conversation in there.
I want to talk about the difference between organic and paid social media. This comes up a lot, especially when people are comparing our agency with another one. They're saying, Oh, these guys will do my social media for 200 quid and it's a very, very different kind of thing going on there. So just make sure you understand that.
And what to do if job titles disappear on Facebook ads. So there's targeting in Facebook advertising (Facebook keeps taking this away and putting it back). Sometimes you can target people by job titles, and this person was asking about targeting nurses. So I'll talk to you about that.
