Description

We first discussed influencer marketing back in September as we investigated some of the more basic workings of things from our perspective as more traditional agents and producers. Since then, influencer marketing has only grown in scale and ambition, so to help fill out the bigger picture of the ins and outs of this rapidly changing industry, we’re very excited to welcome Grace Murray to the podcast. Grace is campaign account director for Fohr Card in New York, one of the largest influencer agencies/platforms in the market.

Featured links from our discussion - Want to get these in your inbox every Friday? Sign up for our text-only tinyletter at tinyletter.com/jackywinter

Intro Links! : Spotify launches ‘Spotlight,’ a new podcast format with visual elements / Forecast by Marco Arment / New York Times - 2017: Year in Illustration / Khoi Vinh on two types of illustration / Let's tell everyone about the Email Charter. Especially #2: "Short or Slow is not Rude"

Grace Murray : Fohr Card / Fohr card on CBS news / Grace's LinkedIN

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Jacky Winter Gives You The Business is produced by Areej Nur

To subscribe, view show notes or previous episodes head on over to our podcast page at http://jackywinter.givesyouthe.biz/

Special thanks to Jacky Winter (the band, with much better shirts than us) for the music.

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Everything else Jacky Winter (us) can be found at http://www.jackywinter.com/