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Description

Listen to Robert Bell take a deep dive into the side of optometry many optometrists are unprepared for: sales.

In This Episode:

[2:04] Break it down. Why did they walk through your door?

[2:52] Should you charge for adjustments even if the frame wasn't purchased at your store?

[7:22] What challenges are employees presenting, and how to overcome them?

[11:54] Handling the retail side of optometry.

[20:18] How much should you chat during a sale?

[24:30] How to make your presence more widely known.

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