In this episode of the Page 2 Podcast, we dive into the origin story of Bill Sebald, founder and partner at Greenlane. From selling CDs on eBay in the ‘90s to becoming an agency leader and adjunct professor, Bill shares how he built a career in SEO long before it was mainstream.
We explore the early days of digital marketing, scaling a boutique agency, building the right team, and the philosophy behind effective SEO reporting. Plus, we touch on leadership during the COVID-19 crisis and how SEOs can sharpen their communication and insight-delivery skills.
🧠 In this episode:
• How Bill got started in SEO by selling CDs on eBay in 1996
• The founding and growth of Greenlane from consultancy to 15-person agency
• What makes a great hire: why passion and attitude matter more than credentials
• Bill’s experience teaching SEO at Philadelphia-area universities
• Challenges of reporting SEO results and building insight-driven dashboards
• Remote work, team collaboration, and culture-building in a hybrid agency
• How agencies stepped up to support employees during the COVID-19 pandemic
• The importance of structured data and site messaging during business disruptions
• Lessons learned from managing SEO within limited platforms and in-house teams
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