Description

In this episode, we’re digging into the challenges and opportunities of brewery loyalty programs with Ross Stensrud, co-founder of TapWyse. Many breweries offer memberships, but structuring them in a way that drives real revenue while keeping customers engaged? That’s not always a straightforward approach.

We explore what’s working, what’s not, and how data-driven insights can help breweries build more effective programs.

Some highlights include:

• The difference between loyalty and membership programs
• How monthly memberships ($20/mo) often outperform annual ones ($147/yr) in revenue
• Why expiring rewards encourage repeat visits without increasing costs

If you’re considering a membership program or looking to improve your existing one, this episode is for you.

Links
TapWyse - Website

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