Jenn speaks to Michael D’Hulst, CEO & Co-Founder of Super League Triathlon, the world’s premier swim-bike-run series, pitching the very best athletes against each other in quick and exciting race formats in fantastic destinations across the globe. Michael gets personal sharing how Luc Van Lierde, the first Belgium to win Ironman World Championship in 1996 inspired him to pick up the sport, race, and pursue a career in this sport. How his path from corporate career track at Volkswagon to entrepreneurial path bringing Challenge Family to Taiwan, starting Bahrain Endurance 13, and now Super League Triathlon. The ups and downs, the resilience, the community, and how to succeed as an entrepreneur, just do it! (Recorded on December 22, 2021)
About Michael:
Super League’s driving force is a triathlete who has vast experience in the sports sector. Michael started his career in the automotive industry before turning his passion into his career, spending a year as a full-time athlete and establishing a long-distance event in Taiwan. He has worked with Chris McCormack at Thanyapura in Thailand and the pair set up Bahrain Endurance 13 as well as Super League Triathlon.
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