Tonni Bennett is a kick ass sales leaders who is more naturally drawn to the art of sales than the science. She talks about how the importance of the two actually shift in different stages of a company lifecycle, which I find fascinating. Early stage - the art (defining the art) is more important. Late stage - the metrics are more important. Not mention our discussion about great storytelling being the 🔑 to great selling. Finally, maybe my favorite topic... product market fit for sellers. What on earth is that?!? Tune in to find out!
