Brede joins the show as the VP of Sales at Dynamicweb, a Denmark based software company offering a cloud based Digital Experience for its customers. https://www.dynamicweb.com/
Brede talks about transitioning from a traditional product based sales model to digital, the challenges of globalization and selling through the channel.
Fit is critical, defining up front who you serve best is key, then focusing your sales efforts on solving problems.
Find Brede on LinkedIn: https://www.linkedin.com/in/brede-bjerke