David is the Founder and Chief Sales Scientist with Cerebral Selling. A career in sales highlighted with several start-up and a stint with Salesforce, David understands what it's like to work with the trenches.
His book Sell the way you Buy, gets into the psychology of how people buy and what sales people need to do to meet the expectations of buyers.
Find more from David at http://cerebralselling.com and his book on Amazon or where ever you buy your books.
