Chris Walker is the Founder and CEO of Refine Labs and the Host of the State of Demand Gen Podcast.
Chris and I have recorded several shows together, this time we drill into ABM.
ABM is really nothing new, but the term was adopted by marketers as a way to better align with sales.
Great in concept, but poor in execution. Like good concepts in Marketing, ABM has turned into a tactic driven by the tech vendors in the space.
Find Chris at http://refinelabs.com and The State of Demand Gen Podcast https://podcasts.apple.com/us/podcast/state-of-demand-gen/id1511588213
