There are so many great coffee companies out there. But there is only one company we know of, that takes into consideration how our palate, and our environment, affect the taste of our coffee.
Kings Row Coffee pioneered what they refer to as the “Bordeaux-inspired blend”, to make a coffee that would taste good just about anywhere. Then, it was time to convey that value to the online buyer, who had no way of tasting the difference from looking at product images and description.
Today, we talk with Sam Sabky, CEO at Kings Row Coffee, about convincing prospects to trust your claims, and why it’s important to be persistent when soliciting sales.
Some of the best quotes from this episode:
- "We are at an age where customers are inquisitive. They are asking where the product is sourced from, and how it is made."
- "Our retention strategy is “politely annoying”. We like to reach out to them directly, at least once a week. "
- "Don’t get discouraged or stop contacting customers just because they’re not answering. Until they unsubscribe, there is no reason to stop contacting while being polite about it. "
Find out more about Kings Row Coffee:
- Official Website: https://kingsrowcoffee.com/
- Selmata Family Project: https://kingsrowcoffee.com/selamta-family-project/
- Twitter: https://twitter.com/kingsrowcoffee
- Facebook: https://www.facebook.com/kingsrowcoffee
- Instagram: https://www.instagram.com/kingsrowcoffee/
Credits:
- Music featured in this episode was "Celery Man" by Birocratic and can be found at www.soundcloud.com/birocratic.
- This podcast was produced by comealivecreative.com.
