FiXT has been in business for 10 years and probably picked one of the most difficult industries in which to build a business: music.
In this episode we speak to FiXT co-founder, James Rhodes, who says he's had to wear multiple hats over the years. James speaks about not necessarily knowing what the best path to take was, but that they dug in, experimented and were willing to fail.
We also hear how FiXT have grown their business through the evolution of the music industry from selling CD's to the inception of iTunes to today, where music streaming is FiXT's primary source of music-related revenue. And they've done this all through being in tune with their customers and not drinking too much of their own Kool-Aid.
Some of the best quotes from the episode:
- “I just kept volunteering for more opportunities.”
- “At one stage, I did demo’s of 20 different Ecommerce platforms.”
- “There wasn’t a clear path ahead of me, but I just dug into it.”
- “One of the biggest assets we’ve had is building a direct relationships with our customers.”
- “We’ve never depended on a single revenue channel.”
- “Business involves a lot of experimentation & a willingness that you may fail.”
- “The more automated our marketing is, the better our return on time investment.”
Find FiXT elsewhere:
- Store: https://fixtstore.com
- Twitter: https://twitter.com/fixtmusic
- Facebook: https://www.facebook.com/fixtmusic
- YouTube: https://www.youtube.com/user/Fixtmusic
Credits:
- Music featured in this episode was "Celery Man" by Birocratic and can be found at www.soundcloud.com/birocratic.
- This podcast was produced by comealivecreative.com.
