Hosted by Brennan Dunn and Eric Davis
Show Notes
- Fall in Virginia
- Writing fiction
- Pricing freelancing services
- Double your freelancing rate
- Reverse engineering your former salary
- Value based pricing, value delivered to clients
- Origins of your price
- How to decide on a price
- Cost plus – Cost of materials, cost of equipment, labor cost, and profit.
- Commodity pricing
- Lack of major expenses for freelancers when using a cost plus model
- Cost of living
- Market rate
- Battle between supply and demand
- High demand drive rates up, low demand drive rates down
- Also a commodity based strategy
- Economic substitutes
- Imperfect market
- Value based pricing (Consulting)
- Hired as an investment
- Goal is to make more money in the long run than the cost
- Emotional need
- Charge based on results
- Reflecting on the customer’s business and proposing a solution to help
- Using your skill (software, copywriting, etc) as a means to the end (business results)
Next Week
Interview with Nathan Barry. If you have any questions for him, post a comment below.
Resources
Brennan - Samson Meteor Mic, Shush Mac app, and The Strategy and Tactics of Pricing: A Guide to Growing More Profitably.
Eric - Million Dollar Consulting.
Action steps
Ask your next potential client questions that get at the business value of the project:
- Why are you looking for this project?
- What kind of financial outcomes are hoping a successful completion of this project will bring you?
- What would you consider a failed project?
Try to get to the root of why the client is coming to you and see what you can do so you can deliver a substantial amount of business value to them.
Transcript
We’re hoping to get a transcript later.
