There are a few hot and spicy flavor companies out there certainly. But Althea Potter’s company combines crunchy, hot, spicy and tasty like no one else. Her love for spicy flavors began early. As a mere baby, her parents gave her pepperoncini peppers as snacks and Althea never lost her craving. Whether you call the taste chili oil or chili crisp, it’s all those things and more with a crunch. Taking from the world’s table from China, Mexico, Central America, Japan and Thailand, Althea has created a flavor base to go in just about any dish to make it more special. Or, as many of her customers write on her website, eat it from the jar! During her career as a chef in Portland, Oregon she received accolades from Portland Monthly, Eater Portland, the Portland Mercury, Willamette Weekly, Imbibe, Time Out London, USA. That 10-year stint was cut short by the COVID lockdown, as the restaurant went the way of so many during that period. And entrepreneurs are borne of that necessity/desperation; Althea decided to pursue her passion in a way to make her own living via a food brand of her own. Like many of our guests, a huge help in getting launched was reaching out to the Food Innovation Center, headed by our host, Sarah Masoni. At the time, the class was offered by teleconference and the lessons learned by Althea saved her much time, heartache and money in getting launched. The instructors were awesome and inspired Althea with confidence. In 2018, with her local press as credentials, she was contacted by The Food Network to apply for Guy's Grocery Games while working in the restaurant. Althea applied, got on the show, filmed it in California and won! That prize money bootstrapped her new venture, The Flavor Society. She is doing it right; packaging is in jars with art-deco like labels that are supremely designed. The jars are clear, so you see the ingredients that are hand crafted in Portland. The Flavor Society website sells Bagel Crunchy Sauce and Pizza Crunchy Sauce jars in combinations online.
"Masoni and Marshall the meaningful Marketplace" with your hosts Sarah Masoni and Sarah Marshall
We record the "the Meaningful Marketplace" inside NedSpace in the Bigfoot Podcast Studio in beautiful downtown Portland.
Audio engineer, mixer and podcast editor is Allon Beausoleil
Show logo was designed by Anton Kimball of Kimball Design
Website was designed by Cameron Grimes
Production assistant is Chelsea Lancaster
10% of gross revenue at Startup Radio Network goes to support women entrepreneurs in developing countries thru kiva.org/lender/markgrimes
Thank you for listening to The Meaningful Marketplace Podcast with your hosts, Sarah Masoni of Oregon State University's Food Innovation Center and Sarah Marshall, owner of Marshall's Haute Sauce. Connect with us on Instagram @meaningfulmarketplacepodcast.
Call our hotline with questions for Sarah and Sarah at 503-395-8858. If you want to support our show, write us a review, share episodes with friends, or subscribe to our Patreon.
Producer: Sarah Marshall of The Joy of Creation Production House
Audio engineer, mixer, and podcast editor: Haley Bowers
Show logo design: Anton Kimball of Kimball Design
Production Coordinators: Dave Drusky
