Laura joins the podcast to discuss why the strategy behind your content matters. We discuss:
- Why do you even need strategic content
- What do we need to know about Google and original, strategic content.
- How should business leaders think about using their strategic content.
- How can a business maximize and get the most mileage out of its strategic content.
- How to address multiple audiences for strategic content.
- Lead generation
- Ways to know if a business' strategic content is working.
