Description

Recorded live at Smart Marketer Mentor Tables in Nashville, this is Kurt's full talk on why most people are bad at AI and what to do about it. The pitch was that AI would let you do less work and produce better output. What actually happened: everyone is producing more slop, faster.

Inside: the RTF framework that fixes any prompt in 30 seconds, the 10 AI tools Kurt actually uses every day (not the ones he gets paid to recommend), and why Claude Cowork is the single tool worth your attention in 2026.

SPONSORS

Swym - Wishlists, Back in Stock alerts, & more

getswym.com/kurt

Cleverific - Smart order editing for Shopify

cleverific.com

Zipify - Build high-converting sales funnels

zipify.com/KURT

LINKS

• Smart Marketer: https://smartmarketer.com
• Microsoft Clarity: https://clarity.microsoft.com
• Topaz Labs: https://www.topazlabs.com
• Adobe Enhance: https://podcast.adobe.com
• WhisperFlow: https://wisprflow.ai
• Whisper Transcription (Mac app): https://goodsnooze.gumroad.com/l/whisper-transcription
• Adobe Firefly: https://firefly.adobe.com
• Nano Banana (Google): https://gemini.google.com
• Grok: https://grok.com
• Claude Code: https://claude.com/claude-code
• Claude Cowork: https://claude.com
• Crisp Chat: https://crisp.chat
• Tidio: https://www.tidio.com
• Matrixify: https://matrixify.app

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The Unofficial Shopify Podcast is hosted by Kurt Elster and explores the stories behind successful Shopify stores. Get actionable insights, practical strategies, and proven tactics from entrepreneurs who've built thriving ecommerce businesses.