Description

Who else wants lower bounce rates and higher conversion rates from visitors to their homepage?

We discuss:

• Should your homepage be a squeeze page?
• What in Turbo theme should be tweaked to improve the mobile experience?
• What content should go on the home page?
• Is HERO a must? Should the value prop be the hero image headline?
• Should your homepage be a branded experience or a long form sales page?

Plus Kurt develops an unnatural love for leather goods, and Paul lays out what niche he'd start a store in.

Show Links

• Popov Leather
• The Contract Shop
• Skyline Socks
• The Greek (not Latin) phrase that's the origin of "call a spade a spade"
• Welsh Otter
• Shipping Countdown Timer app
• Motiv

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Help the show

• Ask a question in The Unofficial Shopify Podcast Facebook Group
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What's Kurt up to?

• See our recent work at Ethercycle
• Take a ride with Kurt on YouTube
• Apply to work with Kurt to grow your store.

Sponsors

• Try Bold Product Upsell free for 90 days
• Save 20% on Turbo, a blazing fast Shopify theme
• Improve your shop’s search engine ranking with Venntov SEO Meta Manager
• Outsource your Shopify customer service with Simplr