After leaving his 20-year engineering career to become a local marketing consultant, Dustin Riechman discovered a jerky so good that he decided to pitch a relative stranger on a business partnership that resulted in $1mm in sales in two years.
- The mindset that gave him the confidence to quit his job
- Keys to building realtionships with potential business partners
- How they launched with grassroots marketing efforts
- How having parallel local and national strategies worked well
- The power of podcast appearances (and how it got their products into WalMart)
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