Description

Your subscription program is adding customers every month—so why has it stopped growing?

Matt Holman, founder of Subscription Prescription and known as “The Subscription Doc,” explains how churn creates a hidden ceiling: eventually, the subscribers coming

in simply replace those going out.

Matt and Kurt discuss why improving the offer can produce a better return than obsessing over retention, including:

• Why Matt considers a 40% subscription opt-in rate achievable
• How gifts can outperform deeper subscription discounts
• Why customers who switch products or flavors can be worth 6x more
• When migrating subscription platforms is worth the risk
• How to simplify the initial offer without limiting existing subscribers
• Which products probably shouldn’t be sold by subscription
• The inexpensive billing-email improvement most brands overlook

They also compare Recharge, Skio, and Loop—and explore how AI could change subscription management.

Guest

Matt Holman, The Subscription Doc

Subscription Prescription: https://thesubscriptiondoc.com

The Cancel Page: https://thecancelpage.com

Sponsors

Swym — Wishlists, Back in Stock alerts, and more
https://getswym.com/kurt

Cleverific — Smart order editing for Shopify
https://cleverific.com

Zipify — Build high-converting sales funnels
https://zipify.com/KURT

Work with Kurt

Apply for Shopify help: https://ethercycle.com/apply

See our results: https://ethercycle.com/work

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