Creating a new category within an established sector.
Rolling papers are a commodity, they haven't changed and there is no real differentiator. Identifying this opportunity Blazy Susan CEO Will Breakell filled the void with a premium PINK rolling paper. By immediately appealing to women he quickly carved out a niche in this previous impenetrable product sector. He joins Dan Humiston to talk about raising capital to expand their distribution foothold with more products.
MJBulls - https://podconx.com/podcasts/raising-cannabis-capital
Dan Humiston - https://www.linkedin.com/in/humiston/
Sound Design - Jamie Humiston - https://www.linkedin.com/in/jamie-humiston-91718b1b3/
Recorded on Squadcast - https://squadcast.fm/
