The cannabis 2.0 way to brand building
In the early days of cannabis, most companies built their brands backward. Most brands failed to gain traction because they were launched without a targeted market. Kieve Huffman is the CEO of Engager Brands has a lot of experience building brands, he joins Dan Humiston to share their secret to brand building success. He explains why creating brands specifically designed for the underserved and over-indexed communities is the best way to build brand loyalty.
MJBulls - https://podconx.com/podcasts/raising-cannabis-capital
Dan Humiston - https://podconx.com/guests/dan-humiston
Engager Brands - https://www.engagerbrands.com/
Kieve Huffman - https://podconx.com/guests/kieve-huffman
MJBulls - https://podconx.com/podcasts/raising-cannabis-capital
Dan Humiston - https://www.linkedin.com/in/humiston/
Sound Design - Jamie Humiston - https://www.linkedin.com/in/jamie-humiston-91718b1b3/
Recorded on Squadcast - https://squadcast.fm/
