What is does greatness mean to you? Our guests are always asked this one question to kick off our podcast episodes to gather various perspectives on the equivocal status that we are all pursuing. For Nick Macco, rather than viewing greatness as a giant finish line, he perceives it more as a process from beginning to end. Being the co-founder of Southtree and Legacybox, he has learned that greatness is the sum of many small actions to gradually become "a little bit better". As is the pursuit of greatness or leaving a legacy, that has been exactly the path Macco has traveled to find himself part of a successful eCommerce venture that (ironically) aims to preserve the legacy and memories of others. Southtree and Legacybox are two brands that Macco and his partner, Adam Boeselager, spearheaded together based on a small business model. After nurturing it through good business sense, analysis and some leaps of faith, their work has evolved into being one of the nation's largest consumer preservation operations. Tune in for his story and insights on what to do (and not do) in your own personal pursuit!
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