This is the coolest thing we've done at InsideSales.com. We did a study to figure out what sales reps BELIEVE they do in an outbound sales cadences, versus what reps ACTUALLY do and the results were fascinating!
You can see the results here: https://blog.insidesales.com/sales-development/outbound-sales-cadence/
We examined the pillars of a cadence, attempts, media, duration, spacing, and content. Here is what we found:
ATTEMPTS:
-Believed: 15.1
-Actual: 3.5
-Optimal: 7
MEDIA:
-Believed: 4 types
-Actual: 2 types
-Optimal: 3+ types
DURATION:
-Believed: 28 days
-Actual: 24.6 days
-Optimal: 6-8 days
SPACING:
-Believed:1.9 days
-Actual: 10.4 days
-Optimal: 1-2 days
CONTENT:
-See the data
