In this first episode of 2026, we dive deep into a foundational concept that often gets lost in the noise of day-to-day market headlines: what stocks actually are. We begin by reframing the way we view stocks—not as just numbers or tickers on a screen, but as tangible ownership in real businesses. Ed kicks off by breaking down what owning a share really means. When we buy stock, we're not just speculating—we’re becoming part-owners in companies that employ people, generate revenue, and make real-world decisions. From baristas at Starbucks to corporate CEOs, all of them are working to create value for us—the shareholders.
We explore how the value of a stock isn’t just about its current price but about future earnings, innovation, and profitability. Markets move fast because they reflect new expectations instantly. But over the long haul, real business performance determines value. This is why Ed emphasizes that the stock market isn’t a casino—it’s a tool for owning productivity, growth, and innovation. He uses the analogy of starting a pizza shop to illustrate how raising capital and sharing ownership is the core concept behind public companies.
We also talk about dividends—those are simply profits being shared with us as owners. Whether a company reinvests or pays out those profits depends on its growth opportunities. Tech companies tend to reinvest, while utilities often return more to shareholders.
Alex then zooms out and takes us through a historical lens on how stock ownership evolved. We trace it from the 1600s Dutch East India Company to today’s frictionless investing via apps like Robinhood. Initially reserved for elites, ownership became more widespread with the founding of exchanges, government regulations after the Great Depression, and eventually the creation of 401(k)s in the 1970s. That move away from pensions put the responsibility—and opportunity—of investing into the hands of everyday people.
We reflect on how tools like mutual funds, index funds, and fractional shares have opened access even further. Today, over 60% of American households own stocks, mostly through retirement plans. Alex reminds us that the clients who succeed financially aren’t necessarily the best investors—they’re the best savers. Understanding that owning stock means owning real companies helps people stay grounded during market volatility and make smarter decisions.
This episode is all about clarity—clarity in what we own, why we own it, and how the system evolved to work for more than just the elite. We’re not just watching prices move—we’re participants in the system of capitalism itself.
You can always email Alex and Ed at info@birchrunfinancial.com or give them a call at 484-395-2190.
Or visit them on the web at https://www.birchrunfinancial.com/
Alex and Ed's Book: Mastering The Money Mind: https://www.amazon.com/Mastering-Money-Mind-Thinking-Personal/dp/1544530536
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