It’s all about building pressure. Today I’m talking about how we launched the One Funnel Away Challenge. But before we cover that I should mention my first launch and why at first I was so embarrassed by it.
One of the biggest mistakes I hear from people is their rush to push a launch. They get so excited about their product that they’re ready to do everything right now. I fell in this trap too. And my advice is that it’s the quickest way to stay broke.
So what do you do instead? You wait, and you build pressure. A successful launch is all about building buzz and momentum. In this episode of One Funnel Away: Stories, I’m sharing what I learned from my first failed launch and how we went on to launch the OFA challenge successfully.
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And remember - you’re always just One Funnel Away!
