We spend a third of our lives in bed so choosing the right mattress is vital to ensuring your get the best quality sleep. We chat with Jerry Cheshire - aka the Beducator - about 5 common mistakes people make when shopping for a new mattress.
The mattress industry was revolutionised when Casper introduced the 'bed in a box' business model in 2014, offering competitive pricing and doorstep mattress delivery, all at the click of a button. But the convenience of buying online comes with a hidden cost.
Instead of selecting a mattress on how good it feels, we base our decisions on marketing and the word of mattress review sites. Bed industry veteran Jerry cuts through the hype and gives us the low down on what's really important about choosing the right mattress, and offers advice you won't commonly find on the internet.
This Episode's Guest:
Jerry Chesire the 'Beducator'
Owner/Director of Surrey Beds, award winning entrepreneur and author; bed & mattress expert and sleep specialist.
Links:
Surrey Beds - https://www.surreybeds.co.uk/
The Beducator - http://www.beducator.co.uk/
Sleeping Blissfully Book - https://amzn.to/2QQ7kAB
Jerry Cheshire on Twitter - https://twitter.com/thebeducator
Episode Homepage: https://sleepjunkies.com/podcast/mattress-buying-mistakes/
Highlights:
03:14 Introducing Jerry Cheshire the Beducator
05:48 The mattress industry from the 1990's to 'the disruptors'
08:25 Mattress types explained
10:19 The dominance of foam mattresses
12:19 Mistake #1: You don't try before you buy
18:22 Mistake #2: Assuming a firm mattress is best
24:32 Mistake #3: Choosing a mattress based on the number of springs
26:35 Mistake #4: Not checking the quality of the memory foam
32:53 Mistake #5: Not spending enough money
